Studio Proun explores how the tradition of abstract formalist painting can be introduced and continued in VR. The rise of Web3 (AI) and the Metaverse (VR) enables artists and designers to leave physical reality and enter the virtual domain. The museum can be closed down, and from now on art will be viewed and experienced with a VR headset or on a (mobile) screen.

Studio Proun creates abstract, virtual, and factual art with a low entertainment value that focuses exclusively on reality, perception and representation. In short, 'painting' itself is the subject and motif. This is in contrast to the prevailing trend among contemporary (digital) artists to illustrate the misery in this world and create politically correct 'feel good' artefacts.